Carolina Veitia

Destination Sales Executive, JW Marriott Orlando Bonnet Creek Resort & Spa

Distinguished Leader in Sales, Marketing & Revenue

Carolina Veitia, Destination Sales Executive, with the JW Marriott Orlando Bonnet Creek Resort
& Spa is the Honoree for the Distinguished Leaders in Hospitality Awards in the Sales,
Marketing & Revenue category. Carolina has demonstrated that with hard work and ambition, you
can accomplish anything you set your mind to.

Originally, she began her hospitality career in the food and beverage department, but after
volunteering for several other task force assignments in other departments, including catering sales,
Carolina was later recruited to another property to serve as outlet manager and oversee five
restaurants. This position not only helped her to hone her leadership skills, especially during
challenging times when the area was struck by two major hurricanes.

With a strong desire to transfer into sales and catering, Carolina finally persevered and moved back
to Orlando. After connecting with her current hotel’s director of marketing, she was hired as an event
manager and later was transitioned into sales as a destination sales executive. In just a few short
years, Carolina has quickly established herself as a key player, contributing significantly to the
property’s success by closing 28 multi-year programs and generating more than $30 million in
revenue.

Carolina’s 21-year journey from server assistant to a destination sales executive has truly showcased
her abilities, including dedication, resilience and exceptional leadership skills.