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Five Year Strategic Plan

After a fifteen month process, which included countless hours of discussion and feedback from our members, stakeholders, elected and community leaders, our Central Florida Hotel and Lodging Association's Board of Directors approved the following five-year strategic plan. This new strategic plan was revised on November 29, 2023 and will be the roadmap that will strengthen our industry and our organization into the future.

Our new Mission and Vision is the following.

MISSION: We represent the Central Florida Hospitality Industry, by setting the standard of excellence through advocacy, collaboration, education, recognition, and service.

VISION: The Central Florida Hotel and Lodging Association is the largest, most recognized, and effective regional hospitality association in the United States. As a critical community partner, our efforts create a place where people desire to work, visit, and play.