The Hospitality Tradeshow (HEAT)

The Hospitality Tradeshow (HEAT) provides Allied Members with the opportunity to meet and present their products / services to Central Florida Lodging Decision Makers.

2026 Hospitality Tradeshow (HEAT)
Date: Tuesday, August 4, 2026
Location: Rosen Shingle Creek
Address: 9939 Universal Blvd, Orlando, FL 32819
Room: Sebastian Ballroom
Time: 10:00 am - 3:00 pm
Parking: Complimentary Self-Parking
Exhibitor Booth Registration: $1,500 / 10' x 10' Booth
***Must be a CFHLA Member to purchase a booth***
Lodging/Hotelier Registration: Registration is complimentary for all lodging / hotel professionals. Registration link below

Exhibitor Set-Up: Monday, August 3 | 1:00 pm - 6:00 pm

2026 Theme: Tropical / Luau

*** BEWARE of Conference Scammers! CFHLA does not sell our attendee list. Your exhibitor benefits include the attendee list after the event concludes. If you are contacted by someone, please report to the FTC: ReportFraud.ftc.gov.

Exhibitor Registration

Hotel / Lodging Attendee Registration

Hospitality Tradeshow Floorplan

More than just a tradeshow, this is a full day of hospitality inspiration. Lodging professionals can explore the latest products and services from leading industry suppliers, enjoy complimentary tastings from our Ultimate Chef competitors, and gain valuable insights from hospitality-focused educational seminars. From networking and learning to delicious tastings, this island-inspired event has something for every lodging professional.

Savior the latest culinary trends at CFHLA's Ultimate Chef Competition! Six talented chefs from CFHLA member lodging establishments will compete live on the tradeshow floor for the title of Ultimate Chef.
CLICK HERE FOR MORE INFORMATION.

In conjunction with the tradeshow, CFHLA will host three hospitality-focused educational seminars.

CLICK HERE for information on the HR Seminar Series Session #2
CLICK HERE for information on the Leadership in Hospitality Seminar Session #4.
More Information Coming Soon for the third seminar.

Did our cameras catch you at the 2025 Hospitality Tradeshow? Relive the fun with our WRAP-UP VIDEO below.