The Hospitality Tradeshow (HEAT)

The Hospitality Tradeshow (HEAT) provides Allied Members with the opportunity to meet and present their products / services to Central Florida Lodging Decision Makers.

2026 Hospitality Tradeshow (HEAT)
Date: Tuesday, August 4, 2026
Location: Rosen Shingle Creek
Address: 9939 Universal Blvd, Orlando, FL 32819
Room:
Time: 10:00 am - 3:00 pm
Parking: Complimentary Self-Parking
Exhibitor Booth Registration: $1,300 / 10' x 10' Booth (REGISTRATION OPENING: Monday, March 30)
Lodging/Hotelier Registration: Registration is complimentary for all lodging / hotel professionals - WILL OPEN THIS SUMMER

Exhibitor Set-Up: Monday, August 3 | 1:00 pm - 6:00 pm

2026 Theme:

*** BEWARE of Conference Scammers! CFHLA does not sell our attendee list. Your exhibitor benefits include the attendee list after the event concludes. If you are contacted by someone, please report to the FTC: ReportFraud.ftc.gov.

Exhibitor Registration
Opening March 30

Hotel / Lodging Attendee Registration

Did our cameras catch you at the 2025 Hospitality Tradeshow? Relive the fun with our WRAP-UP VIDEO below.